Benson Marketing Group, Napa, CA., yesterday released Email List Manager, a permission-based e-mail system that enables wineries to automatically build e-mail databases from their Web sites.
Benson Marketing, an Internet marketing agency that specializes in products and services aimed at the wine industry, said Email List manager offers wineries a customized Web page form, programming and consulting on an opt-in e-mail campaign.
The set up fee is $500. Clients retain control and ownership of the database, which is automatically updated.
The company said that Delicato Family Vineyards hired the agency to develop a multi-brand Web site featuring its family of wines. It was also hired by Italcork Inc. to create a media relations campaign spotlighting Italcork’s reorganization and its advances in developing corks using natural materials
