Unica Corp. was expected to announce today that BeNOW, a marketing technology company, selected Unica’s Affinium to manage its campaigns across multiple channels.
According to both companies, Unica’s Affinium will allow Wakefield, MA-based BeNOW to offer a CRM and cross-channel marketing service to companies that want to integrate Web-based marketing initiatives and e-mail with traditional channels, such as catalogs, direct sales and inbound and outbound telesales.
BeNOW will offer Affinium to national brands across vertical markets such as business-to-business industrial distributors, automakers, consumer packaged goods, high technology, telecommunications and some of the world’s largest financial institutions from banking to insurance.
