Not every brand can get away with tweeting out a marijuana joke, but Ben & Jerry’s definitely proved it was one of them.
The popular Vermont based ice-cream company responded to the first day of legalized pot being sold in Colorado with this smart piece of real-time marketing on Twitter:
BREAKING NEWS: We’re hearing reports of stores selling out of Ben & Jerry’s in Colorado. What’s up with that? pic.twitter.com/zBs8nyxZWn
— Ben & Jerry’s (@benandjerrys) January 2, 2014
At this writing, the tweet had 9397 retweets and had been ‘favorited’ 5630 times.
Twitter users were tickled by the brand’s open acknowledgement of being a favorite food for the munchies. Not that anyone needed another reason to love Ben & Jerry’s Ice Cream. And credit to the company for avoiding the obvious joke about its ‘Half-Baked’ flavor, although that can’t be too far off, can it?
