Belardi/Ostroy ALC LLC has been appointed exclusive list manager, insert manager and list broker by Touch of Class, a direct marketer of high-quality bed, bath and home décor products.
The list brokerage transition is effective immediately. The list and insert management transition date is Jan. 22.
Touch of Class offers home furnishings, gifts, and monogrammed bed and bath fashions. Designs are available in a variety of themes including southwest, Tuscan Italian, coastal, safari, Asian, Victorian, traditional, country and more.
Usage on the file includes Alsto’s, American Breast Cancer Foundation, Ballard Designs, Dean & Deluca, Footsmart, Home Decorators Collection and Plow and Hearth
The Touch of Class catalog list is comprised of more than 235,000 12-month buyers spending an average of $145 per order, at a base price of $11/M.
These individuals have an average household income of $75,000.
The file is comprised of upscale buyers of fine quality bed linens, coordinating wall coverings, window treatments, bath accessories and accent pieces. Customers also purchase from an extensive collection of handmade area rugs, gallery quality artwork and decorative mirrors.
The file is selectable by apparel, age, income, and presence of children.