ING Direct, the Bloomington, DE, online banking arm of ING Group, appointed Bartle Bogle Hegarty, New York, to handle creative responsibilities.
Bartle Bogle beat Interpublic Group of Companies Inc.'s Martin Agency, Richmond, VA, and WPP Group PLC's Berlin Cameron/Red Cell, New York.
Bartle Bogle is 49 percent owned by France's Publicis Groupe, which recently acquired rival ad agency holding firm Chicago-based Bcom3 for $3 billion. Bartle Bogle boasts a British heritage.
