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Baking Digital Into the Marketing Mix

There was a time when having a solid digital strategy meant batch-and-blast emails and a barebones website. Today many businesses sink or swim on the strength of their digital execution, continuously evolving to meet consumers’ mandate for responsive and relevant interactions.

Download this eBook today for ways to address some of the high-level strategy issues many of today’s digital marketers face, as well as examples of brands with digital practices worthy of emulation.

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