B2BWorks has added permission-based e-mail list management services to its suite of B2B digital marketing products, the company said yesterday.
CRMWorks is designed to help business-to-business marketers and publishers develop e-mail strategies, create and build e-mail lists of customers and prospects, and execute e-mail marketing programs. According to the company, CRMWorks can include anything from a one-time deployment to full management of all e-mail marketing initiatives.
In addition, B2BWorks sales team will work with marketers and publishers to build and leverage their house lists.
