B2BWorks and Cahners Business Information yesterday formed an advertising alliance in which Cahners will join the B2BWorks Network.
Cahners is a member of the Reed Elsevier plc group and a global business-to-business publisher. The B2BWorks Network contains publishing partners such as Advanstar Communications, Primedia Business, PennWell and VNU eMedia as well as sites from Hanley-Wood, McGraw-Hill, Penton Media, Phillips Business Information and Thompson Healthcare.
Adding Cahners' online properties to the B2BWorks Network increases B2BWorks' depth in business sectors such as communications/telecommunications, healthcare, technology, construction and manufacturing, the two companies said.
