Lightbridge Inc., an outsourced call center services provider, has been selected to provide support for a direct response ad campaign for B Digital USA, a wireless service provider.
B Digital, Washington, is planning a television and print ad campaign to promote its services. The company sells its services strictly through the toll-free number included in its ads.
Lightbridge, Burlington, MA, will provide inbound call center support for B Digital's sales and customer service. Sales are expected to begin in December.