AZ Marketing Services Inc., Cos Cob, CT, announced its management of the Henry Field's Seed & Nursery and the Gurney's Seed & Nursery order acknowledgment programs.
Inserts ride along with the order acknowledgment letters sent to direct mail customers of each company.
Henry Field's has an annual volume of 250,000 packages, while Gurney's has an annual volume of 480,000. Both programs are priced at $55 per thousand.
Buyers of Henry Field's spend an average of $37 per order. Gurney's buyers spend an average of $42 per order. Buyers of both merchants are 55 percent male.