Marketers may think they have the right segmentation strategy. But do they? Here’s how to ensure that customer segments are real world, not contrived. This eBook discusses the current state of customer segmentation in direct marketing, benefits/drawbacks, and why marketers are thinking differently about segmentation than they have in the past.
Download this eBook today to get information that will help ensure that you have the right segmentation strategy, as well as help overcome any obstacles you might encounter.