Autobytel.com, Irvine, CA, has unveiled iManager, a Web marketing system targeted at car dealerships.
The software includes an e-mail marketing application that offers targeted e-mail for what the firm said was a fraction of the 70 cents per-piece cost of direct mail. Dealers can send online consumers photos and graphics of specific car offers.
IManager also allows dealers to offer site visitors credit applications, vehicle condition reports and payment calculators.
“IManager is the one tool that not only puts the Internet in its place — in the dealership — but works to keep Internet customers in our dealers' stores,” Mark Lorimer, president/CEO of Autobytel.com, said.
The price of the system was not disclosed. More information can be found at www.autobytel.com.
