Millard Group Inc., Peterborough, NH, announced Friday its appointment as list manager for the National Audubon Society file of more than 265,000 active last-12-month members.
The file is 45 percent female with a median age of 45 and an average household income of $60,000. The file makeup is 73 percent credit card buyers, 72 percent homeowners and 72 percent college-educated.
Selects include geography, recency, gender, paid and source. The base price is $100/M.
Millard suggests this list for offers such as books, fundraising appeals, recreation, leisure, education, self-improvement, insurance, publishing and travel.
