America Online consolidated online activities for the upcoming launch of its new AOL 9.0 at atmosphereBBDO, a New York interactive agency.
The decision was driven by the need to offer consistent online and offline messages from AOL, Dulles, VA. With this deal, all AOL online activities are now with BBDO.
BBDO New York earlier this year was named as agency of record for AOL Broadband. In June, the ISP moved all its product and service advertising to the same agency.
