Aspen Marketing Services, West Chicago, IL, announced yesterday its acquisition of SRI Analytics. Aspen — with regional offices in Atlanta; Boise, ID; Detroit; Phoenix; Los Angeles and Tampa, FL, and sales offices in Dallas and Birmingham, AL — has 450 employees serving 100 clients nationwide. The agency's services include event marketing, direct marketing, promotions, interactive, promotional products and strategic planning. Fortune 100 clients include GM, SBC, Honeywell, Ford, Chrysler and U.S. Cellular.
SRI Analytics, Atlanta, is a data analytics firm specializing in customer lifecycle management and statistical modeling, with a strong presence in the telecommunications sector. It serves clients in the nonprofit and home improvement industries as well as publishing and financial services. The company has 14 employees.
Harold Ball, founder/president of SRI Analytics, will stay with Aspen and lead the newly formed group, Aspen Analytics.
Aspen president/CEO Patrick O'Rahilly said SRI is a good fit with its plans to accelerate growth and focus on CRM, database marketing and analytics.