AskJeeves, AppNet to Co-Market Services

Ask Jeeves Inc., Emeryville, CA, and AppNet, New York, agreed to form a co-marketing and selling relationship yesterday. Under terms of the agreement each company’s sales force will actively promote the other’s. Financial terms were not disclosed.

AppNet develops electronic business services to promote electronic communication and commerce between business and customers.

Ask Jeeves’ natural language question and answering, and live help services will let AppNet’s business-to-business customers interact with its own customers on a personalized basis, AppNet said.

“Our partnership with AppNet will place us in new channels and vertical markets where there is a critical need for intelligent customer interaction,” said Jeff Scheel, vice president, alliances at Ask Jeeves’ corporate service. “By combining Ask Jeeves’aggressive direct sales force with this extensive partnership program with AppNet, we are well positioned to satisfy the demand for our suite of real-time personal services.”

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