Hitmetrix - User behavior analytics & recording

ARG Holdings Buys Asphalt Jungle

Internet ad services network ARG Holdings Inc. bought 5-year-old design studio Asphalt Jungle to bolster its creative and media credentials.

Asphalt Jungle, New York, has worked or is working with marketers like Sara Lee, American Museum of Natural History, Sony's Octone Records, Danimer Scientific, Marvel and Unilever. It offers services like graphic design, gaming, animation, Web site creation and interactive banner ads.

Founded three years ago, ARG has properties like ROI Games, which builds online games for DM and branding clients, and interactive shop Quake Marketing. Another constituent is the Tremor Network, which matches rich media campaigns with users browsing relevant online content.

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