Hitmetrix - User behavior analytics & recording

Apple makes iTunes songs DRM-free

After the fighting has gone on between record labels and Apple for many years, Apple announced today that they are getting rid of anticopying restrictions on all of its songs. Starting this week Sony Music Entertainment, Universal Music Group and Warner Music Group will begin selling DRM-free music through iTunes, letting consumers move songs across devices. This new move means that all four major record labels will finally be selling DRM-free songs, as EMI has been doing this already. While labels have avoided DRM-free technologies for the fear of piracy, they have finally seen the light. Being tech forward and offering a user-friendly product is the way to save sales and not alienate the customer.

http://www.nytimes.com/2009/01/07/technology/companies/07apple.html?_r=1&ref=technology

Total
0
Shares
Related Posts
E-Book Popup

Unlock the Secrets of Digital Marketing in 2024!

Subscribe to our newsletter and get your FREE copy of “The Ultimate Guide to Digital Marketing Trends in 2024"