Annuncio Software, Mountain View, CA, an e-marketing software and services vendor, announced yesterday that more than a dozen leading dot.com and Fortune 1000 companies have selected its Annuncio Live solution for their personalized e-marketing campaigns.
The companies involved include Astrology.net, fusionOne, iPlanet, iVillage, J.D. Edwards & Company, NBC Internet Inc. , Peachtree Software, Phillips Publishing Inc., Quokka Sports, 6Gear, snowball.com and Tower Records.
Annuncio Live is currently used by eBay, Wells Fargo Bank, Netscape, Lucent Technologies, E-Stamp, ARTISTdirect, Xerox and Beyond.com.
snowball.com, for example, an online media company, uses Annuncio Live to track purchase behaviors for ChickShops, its online boutique for young women, and then uses the data to generate targeted email and web communications to ChickShop users.
And fusionOne, an Internet synchronization and dynamic content management service, uses Annuncio Live to manage customer acquisition and retention campaigns that enable ongoing, targeted dialogue with its users.
“We needed a scalable e-marketing solution like Annuncio’s that we could rely on for business critical communications with our installed customer base,” said Don Albert, senior vice president of marketing and sales for fusionOne. “We chose Annuncio Live for its ability to integrate with our internal databases, and because it offered us sophisticated measurement and reporting capabilities. With Annuncio Live, we can acquire and retain our customers more effectively by providing relevant and useful communications.”
