Anheuser-Busch's PPG group awarded more direct marketing work to Ovation Advertising & Marketing, La Crosse, WI. The agency will handle the Budshop.com e-mail program for this year, the Ladies Priority Purchasing Spring catalog and Anheuser-Busch's Web usability studies.
Ovation currently offers strategic branding services for Anheuser-Busch's Budweiser and Bud Light beer brands. The idea with this new assignment is to have an integrated marketing strategy that leans toward branding.
Founded in 1978, Ovation's client roster includes Northland Cranberries, Sargento Foods, State Farm Insurance Co. and United Building Centers.