America's Senior Financial Services, Miami Shores, FL, launched a nationwide direct marketing campaign promoting its reverse mortgages. The six-month campaign, announced this month, is expected to reach 20 million potential customers or referrals.
Reverse mortgages are aimed at older applicants and offer different repayment terms.
The company said it expected the campaign to increase the size of its database and build traffic to its Web site. It did not reveal additional details about the campaign.
