Amazon Services Inc. challenged WeddingChannel.com and TheKnot.com with Friday's formal introduction of its own online wedding registry.
Couples registering at www.amazon.com/wedding can choose from various items on the Seattle retailer's site. Checklists and planning tools will help registrants track activities ranging from engagement announcements to thank-you notes.
Another feature of Amazon Wedding, as the service is called, is the Local Vendor Search option. This tool lets couples find photographers, caterers and florists in their neighborhood using Amazon's A9.com Yellow Pages. A9 is Amazon's own search engine.
The site was in beta for a few months, attracting couples to register for more than 70,000 products at Amazon.
Mickey Alam Khan covers Internet marketing campaigns and e-commerce, agency news as well as circulation for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters