Internet search service AltaVista said yesterday that it has restructured its relationship with Internet ad company DoubleClick, New York, and will sell the majority of its own advertising.
AltaVista was reportedly one of DoubleClick’s largest customers until last year, when AltaVista began selling some of its own advertising.
DoubleClick will continue to sell ads to AltaVista’s smaller customers through February, while the search service bulks up its ad sales force. DoubleClick also will deliver ads for AltaVista until 2004 and will handle telemarketing sales to its smaller customers. AltaVista said that by 2003 it expects to handle 50 percent of its ad delivery service.