Cruise Management International LLC has signed a long-term agreement with Alliance Data Systems Corp., a provider of transaction, credit and marketing services.
Cruise Management, Fort Lauderdale, FL, is a service provider for the cruise and travel industry and enhances customer value and branding efforts for its clients. The company also has alliances with international retailers whose locations are primarily cruise destinations. Cruise Management underwrites the loyalty currency and customer service infrastructure for the Leisure Miles brand.
Under the agreement, Dallas-based Alliance Data will provide co-brand credit card services for cruise industry customers through Cruise Management’s various marketing channels, specifically CruiseOne and Cruises Inc. The brands are leading travel agencies specializing in cruise packages with more than 900 independent agents serving customers in the $32 billion North American cruise industry.
The co-brand credit card services Alliance Data will provide include account acquisition and activation, receivables funding, credit authorization, card issuance, statement generation, direct mail and email marketing services, remittance processing and customer service functions.
Through the co-brand credit card program, cardholders will automatically be enrolled in a loyalty rewards program and receive points for every dollar spent when booking a cruise through CruiseOne or Cruises Inc., as well as for general use/everyday purchases at any merchant. Additionally, cardholders will earn additional points when making purchases on the card at participating partner merchants during a cruise, such as jewelry retailers, and art auction houses, among others. Accrued points may be redeemed for free or discounted cruises on any cruise line when booked through CruiseOne or Cruises Inc.
