American List Counsel, Princeton, NJ, announced its appointment yesterday as manager of the insert media programs from 360 Youth effective immediately. The programs offer 56 million insert opportunities annually and include:
· Alloy Catalog Blow-in Program, with 23.3 million annual pieces and a base price of $30/M.
· Alloy Package Insert Program, with 785,000 annual packages and a base price of $60/M.
· CCS Catalog Blow-in Program, with 9 million annual pieces and a base price of $30/M.
· CCS Package Insert Program, with 328,000 annual packages and a base price of $60/M.
· Dan's Competition Catalog Blow-in Program, with 1.7 million annual pieces and a base price of $30/M.
· Delia's Catalog Blow-in Program, with 17.4 million annual pieces and a base price of $35/M.
· Delia's Package Insert Program, with 738,000 packages annually and a base price of $60/M.
· Campus Trial Pak, a cooperative sampling program with 2.5 million pieces annually and a base price of $60/M.
· Spring Essentials, a cooperative sampling program with 1 million pieces annually and a base price of $60/M.
· These programs reach people ages 11-24 in households with average family incomes of $35,000 to $75,000.
