American List Counsel, Princeton, NJ, yesterday announced its management of the Bridal Bin cooperative mailing program.
The program consists of 50,000 brides-to-be who requested bridal catalogs. Participating catalogers include Ann's, Callesta, Destination Romance, Dewberry, Elaine Crawford, Elaine, Evangel, Jaime Lee, Jean M, Now and Forever, Precious, Rexcraft, Seasons of Love, Wedding Country, Wedding Traditions and Willow Tree Lane.
The Bridal Bin program is 99 percent female with an age range of 20-35 and average income of $35,000. It has a base rate of $50/M. The next scheduled mailing is in the second week of September.
ALC suggests this program for offers including invitations, gifts, jewelry, lingerie, health/beauty products, music, thank-you cards, travel offers and home decor.