American List Counsel, Princeton, NJ, announced its appointment yesterday as list manager for the Sporting News file of 695,000 subscribers.
The weekly publication covers all major sports, teams and players. Subscribers are 87 percent male with a median age of 36, median household income of $59,000 and average unit of sale of $60.
Selections include geography, recency, gender, change of address, source and business address. Base price is $95/M.