ALC of New York took over management of the Children's Wear Digest list and alternative media programs.
Children's Wear Digest has more than 200,000 last-12-month buyers of children's and mother-daughter apparel. The file also contains 65,000 last-12-month catalog requesters.
The average order on the file is $100.
In addition, ALC of New York now manages the Just Boys Just Girls list of more than 25,000 last-12-month buyers of private-label clothing for children 3 to 8 years old. The average order on this file is $75.