American List Counsel, Princeton, NJ, assumed management of the Vermont Country Store lists, which include its Voice of the Mountains Catalog, Goods & Wares, The Apothecary and Household Catalog.
The core VCS book, Voice of the Mountains, has more than 610,000 last-12-month buyers.
The files are mostly female. The average age on the files is over 50, the average annual income is more than $50,000, and the average order ranges from $45 to $60. The base prices on the files are $95 per thousand. Selections include geography, gender, credit card buyers, multibuyers, recency and dollar.
ALC recommends these files for gift, collectible, women's casual apparel, food, home improvement, craft and gardening offers, among others.
