American List Counsel, Princeton, NJ, has been appointed list manager of Troll Book Clubs and Troll at Home, ALC announced Friday.
Troll, a children’s book seller with more than 5,000 titles, reaches its customers through two distribution channels: teachers/students directly at school and parents/children with direct-to-home children’s book clubs.
The file has 400,000 last-12-month book club buyers for $90/M. The list is selectable by teachers at school, parents/children at home, and by grade level.
Troll Communications was recently acquired by private investment funds Quad Ventures and LLR Partners.
