American List Counsel, Princeton, NJ, introduced the new-to-market E-Club Advantage ride-along program and the Hispanic Advantage cooperative program.
The E-Club Advantage program offers 1.2 million insertion opportunities annually and has a base price of $65/M. It reaches satellite dish owners who are 50 percent female, have an average age of 35, an average income of $45,000 and an average unit of sale of $71.40.
The Hispanic Advantage cooperative program offers 2.5 million inserts yearly at a cost of $55/M. The program goes to Spanish-speaking consumers who own satellite dishes. They are 50 percent female and have average incomes of $50,000.
