Omnicom Group Inc.-owned interactive shop Agency.com partnered with Boston consultant Marketspace LLC to form a research consortium dedicated to best practices for creating integrated customer experiences online and offline.
A January-published book from Marketspace founders Jeffrey F. Rayport and Bernard J. Jaworski called “Best Face Forward: Why Companies Must Improve Their Services Interfaces with Customers” inspired the alliance.
Marketspace is a unit of Monitor Group, Cambridge, MA, which is a merchant bank.
