The weekly print edition of DM News provides timely, staff-reported news and feature coverage of all aspects of direct and interactive marketing, online advertising, database marketing and related topics. Its first-rate news and feature coverage is supplemented by news analysis and columns from prominent experts in direct, database and Internet marketing, as well as insightful editorials from DM News editor in chief Mickey Alam Kahn.
The annual DM News’ OUTLOOK insert contains a sector by sector forecast of the impact of new trends, technologies and market forces on direct, database, interactive and online marketing in the coming year. Other in-depth sections and supplements on the editorial calendar focus on B2B Marketing, Circulation Marketing, Database and CRM Marketing, Email Marketing, iMarketing, Production and Printing, Search Engine Marketing and Multichannel Retail Marketing.
DM News does an outstanding job of keeping marketers informed on the relationship and convergence of direct, database, interactive and online marketing resulting from the rise of the Internet and other technological change.
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