Starcrest Products of California Inc., a direct marketer of general merchandise, awarded management of three of its lists to Adrea Rubin Management Inc. at the start of this month.
The lists are Starcrest of California, Handsome Rewards and Signatures, and exclusively available with the New York-based list company.
Each list is selectable by product type and available for $95/M. Starcrest properties sell an assortment of gifts, personal accessories and housewares.
Signatures has a universe of more than 370,000 yearly buyers and the Handsome Rewards list boasts more than 230,000 yearly buyers. The largest list in the portfolio, Starcrest of California, has more than 1.4 million yearly buyers.
Adrea Rubin has branch offices in Boston, San Antonio, TX, and Washington.