Hitmetrix - User behavior analytics & recording

Adrea Rubin Enhances Fingerhut

Adrea Rubin Management Inc., New York, announced enhancements on the 12-month file from before the Fingerhut catalog relaunch, which includes names from Sept. 1, 2001, through Aug. 31, 2002.

Enhanced selects include age, income, presence of children, age of children, dwelling type and credit card. The file is 76 percent female with an average unit of sale of $110. Contact Bill Larason at 646/487-3792 for more information.

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