Internet marketing firm 24/7 Media Inc. last week announced the launch of Connect, an online advertising system that is expected to combine other 24/7 programs later this year.
The program will serve the 24/7 network, as well as the Connect for Advertisers and Publishers (formerly Sabela for Advertisers and Publishers), which is the company’s third-party ad-serving system. The New York-based firm is converting its other systems to Connect — a system that streamlines work flow for high-volume business, increases sales force productivity and provides advertisers with online reporting and automated purchasing tools.
Cost of the system was not disclosed.
