Acxiom Corp. has partnered with the National Association of Advertising Distributors to offer each organization's clients access to list files.
Through the agreement, the association can provide retail advertisers access to Acxiom's InfoBase Consumer List File, which contains data on more than 90 million households and 150 million individuals.
Meanwhile, Acxiom can offer NAAD's ResSelect file to its customers. ResSelect is the national resident/occupant mailing list maintained by NAAD.
In addition, matching Acxiom's InfoBase Nationwide Consumer File to the association's ResSelect file for enhancement will create a new file called ResPlus.
