Data services provider Acxiom Corp., Conway, AR, yesterday said it sealed a pact with Lands’ End Inc., Dodgeville, WI, to provide the cataloger with the AbiliTec data integration technology to enhance the accuracy of its mailings, reduce duplicate mailings and create other efficiencies. The long-term goal is for AbiliTec to create a single, accurate view of Lands’ End’s customers across its e-commerce, catalog and business-to-business operations. AbiliTec allows companies to process their databases against the Acxiom Data Network, which contains information on more than 176 million consumers.
