Publisher and event organizer 101communications signed up to use Accipiter Solutions Inc.'s AdManager Hosted product.
The company, which targets IT professionals with 11 titles and 44 trade shows, will use the ad management system to deliver ads through syndicated technologies like RSS feeds. Its banners run across 20 sites, RSS feeds and industry newsletters.
The 101communications contract comes soon after Accipiter, Raleigh, NC, and London, won Dutch-owned publisher Wolters Kluwer Italia as an AdManager Hosted client.
Raleigh, NC-based Accipiter's AdManager offers reports to enable users to quickly gauge campaign performance. In 101communications' case, the publisher will soon upgrade its AdManager capabilities to run house ads in groups instead of individually. This will optimize and prioritize ad exposure.
Meanwhile, Accipiter opened a sales office in Sweden to support clients in Finland, Iceland, Norway and Denmark. Internet penetration is high in the Nordic region.