Marketing services provider Access Worldwide Communications Inc. and J. Patton Sports Marketing Inc. said yesterday they formed an exclusive relationship for JPSM to provide sports-related marketing venues for Access’s clients. Access, a Boca Raton, FL, database company specializing in the health care industry, mails weekly, four-page newsletters to doctors, pharmacists and other medical professionals on behalf of its health care clients, such as pharmaceutical companies, who sponsor the newsletters. JPSM, Atlanta, has licensing agreements with the National Football League, National Hockey League, the PGA Tour and 171 universities that allow it to use their data, logos and other information to create the newsletters and other marketing vehicles, such as speaking engagements with sports stars. The two companies have had a relationship for several years, but their new contract makes Access the exclusive partner of JPSM for heal care, telecommunications and insurance clients.
Also, Access and JPSM are in negotiations to acquire the rights to create marketing vehicles based on NASCAR events and personalities. An agreement is expected within 30 days, according to James Patton, president and founder of JPSM.