Search engine marketing firm ABCSearch has signed a search distribution deal with Yahoo that will give access to Canadian, Australian, New Zealand and Indian sponsored search listings.
“Serving these Yahoo listings will help us fortify our offering to affiliates by strengthening our already competitive bid prices and increasing advertiser coverage across all verticals,” said Dan Yomtobian, CEO of ABCSearch, which extends its offerings overseas through the partnership. “In addition, this partnership will help grow the products and revenues of our smaller publishers in these territories which is elemental to our success as a feed provider to our affiliates.”
In addition, partnering with Yahoo in those territories will help ABCSearch gain potential affiliate publishers without having sales teams in those territories. According to Yomtobian, “This strengthens our international distribution offering and gains additional exposure for our advertisers.”
The terms of the deal are confidential. Yahoo’s sponsored-search listings will appear across ABCSearch’s entire network of targeted search engines and niche-specific directories.