Hitmetrix - User behavior analytics & recording

A look at Google’s giant banner ads that will show up in search results for brands

You know how when you do a Google search for a company or brand name, the first result that pops up is usually sponsored content from the brand itself? Well Google’s taking that to the next level, by displaying a giant banner ad from the brand when it gets included in a Google search. 

Here’s what it looks like for Delta: 

And here’s one for Best Buy: 

Although it’s still currently in its test phase, some users are reporting seeing the giant display ads show up in their Google searches. Marketing Land has compiled a slieshow of screenshots for different brands’ banner displays, giving us a pretty good idea of what to expect when this feature is fully deployed.

Here’s the slideshow: 

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