Yesmail.com last week launched its YesMail Permission Email Network, a permission-based e-mail marketing solution. Yesmail.com said the solution will offer consumers, marketers and subscriber database sources a customizable, turnkey and complete permission e-mail solution.
YesMail is intended to provide clients with products and services that span a campaign's entire life cycle, including the ability to quickly select an audience and deliver a message, set up and monitor responses to each campaign and allow marketers to automatically respond to targeted individuals in their campaign. It gives consumers the opportunity to decide what e-mail offers they want to receive, control over the e-mails they receive and how they receive them.
