Exactis.com Inc., Denver, introduced yesterday a feature that will allow clients to prospect and acquire customers through permission-based, opt-in e-mail.
The service, called ProspectMessaging, helps clients build relationships online and launches them into e-mail customer relationship management and direct marketing strategies using the company’s informMessaging, AccountMessaging and TargetMessaging e-mail solutions, said Tom Detmer, president/CEO at Exactis.com.
“It truly makes us the first one-stop partner for e-mail marketing and communications that addresses the entire customer lifecycle — from customer acquisition to conversion/loyalty to customer service,” he said.
Exactis.com has five list partners, including Mail.com and yesmail.com. Exactis.com’s combined list partners represent 48 million permission-based, opt-in e-mail addresses.
