GourmetMarket.com, a leading Internet technology and e-commerce company for food, wine and kitchen products, said yesterday that it has forged a partnership with Internet affinity marketer BATNET1 to offer BATNET1 members discounts on GourmetMarket.com products.
The deal provides for the creation of a co-branded version of GourmetMarket.com's site that will offer BATNET1 customers specialized value-added opportunities within more than 80 specific affinity groups, representing more than 22 million customers.
BATNET1, a business and trade network, provides a turnkey solution to affinity groups that want to incorporate online shopping into their member Web sites and earn incremental revenue on merchandise sales without devoting the time, money and resources necessary to run it themselves.
