internet.com Corp. yesterday announced it will pay an estimated $16-million for ClickZ Network, a company that owns various Internet properties largely based on its e-commerce studies and seminars.
internet.com, Darien, CT, called the announcement its most significant acquisition to date. The information/e-commerce services site will pay $10 million in cash and $6 million in common stock, with additional cash and restricted common stock to be paid based on future performance.
ClickZ, North Andover, MA, offers commentary from business-to-business and business-to-consumer industry insiders, as well as case studies, statistics and marketing strategies information.
The ClickZ brand will not be discarded because of the acquisition. However, the company’s Web properties will be linked at internet.com’s e-commerce/marketing channel.
“We now can cover every angle within the e-marketing category,” said Alan M. Meckler, Chairman/CEO of internet.com, in a prepared statement.
