Time Warner Cable's Raleigh Division yesterday selected Jennings & Co. as its agency of record.
Jennings, Chapel Hill, NC, will produce print, broadcast and direct marketing campaigns for Time Warner Cable's Road Runner high-speed online Internet and digital cable service. The agency also will promote the launch of News 14 Carolina, a 24-hour news channel service.
The Raleigh Division serves 448,000 customers in eastern North Carolina.