MeritDirect, White Plains, NY, announced its appointment yesterday as list manager for the new-to-market Personnel Concepts Human Resource Buyers file of 393,300 business-to-business names.
Buyers on the file purchased products to aid them in their human resources needs such as compliance manuals, employee-notification systems, employment forms and informational CD-ROMs. The file is 100 percent direct mail sold.
Selections include recency, geography and employee size. Base price is $105/M.
