Siemens Energy & Automation Inc. named SourceLink, Atlanta, to handle promotions for its Siemens Exider train tour to highlight its industrial products and services.
The agency was charged with crafting customer research, advertising, direct mail, theme creation, collateral, strategy and database development. Plans call for Siemens Exider trade show via train to schedule stops in cities such as Chicago, Atlanta, New York, Boston, Detroit and Houston.
