Newly published JupiterResearch analysis indicates technology spending by small businesses will be relatively flat this year, though technology marketers should target certain segments that are set to ramp up expenditures.
The analysis, the first in a series of new JupiterResearch reports called SMB Marketing, surveyed 260 purchase decision makers at businesses employing fewer than 250 people.
Small business technology spending for those surveyed is flat this year compared with the last. Forty-four percent of the firms earmarked less than $5,000 for technology purchases this year.
But small businesses that are less than 3 years old plan to increase technology spending in the $5,000 to $24,999 range. This segment represents a technology marketing opportunity.
Mickey Alam Khan covers Internet marketing campaigns and e-commerce, agency news as well as circulation for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters
